Located at the southern end of Qingdao, the pier stretches to the sea from Zhongshan Road, a bustling shopping street. First built in 1892, it is 440 m long and eight m wide, looking like a long rainbow on the sea. It has been regarded as a symbol of Qingdao. The pier is the oldest wharf in Qingdao. At its southern end stands Huilan Pabilion with red walls and double eaves. Standing at the Pavilion, tourists can have a nice view of the blue sky, roaring waves and flying seagulls over the vast sea. On the northern shore is the Pier Park, covered with flowers, trees and grasses.

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