“Best Season to Travel” Global Marketing Campaign is China’s overseas tourism brand promotion campaign organized by chinatravel.org.cn and Beijing Sunny International Communications Ltd.
With the support of cultural and tourism authorities at all levels, as well as cultural and tourism institutions, the campaign has promoted China’s quality cultural and tourism resources and products overseas since 2021, receiving positive response from cultural and tourism institutions and creators at home and abroad, gaining high recognition in the industry and wide attention from Chinese and overseas media outlets, and developing into a special marketing brand with strong capability of international communication.
The two sessions of this campaign feature nearly 30,000 entries, including photos, short videos, digital images and tourism routes. These entries, which cover all provinces and key tourism cities in China, have reached more than 100 countries and regions, and got more than 160 million views worldwide.
Since the list of outstanding entries and organizers for “Best Season to Travel” S2 has been rolled out, please enjoy all the wonderful works!