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Beautiful Qinghai – A Pure Tourism Destination


China National Tourist Office, Sydney and the Qinghai Provincial Department of Culture and Tourism have jointly launched an online exhibition called “Beautiful Qinghai, A Pure Tourism Destination”. The exhibition showcases the beauty of Qinghai, featuring the sparkling Qinghai Lake, the vast grasslands, the majestic Qilian Mountains, and the picturesque green mountains and blue sea.

Qinghai is a vast land with rich resources, magnificent mountains and rivers, simple folk customs, and a long history of ethnic cultures. It is a unique and breathtakingly beautiful place in China. This beauty not only reflects the grandeur, magnificence, and magnificence of the unique geographic environment and special climate conditions that have been formed over millions of years, but also embodies the elegant ecological beauty, ancient historical beauty, cultural fusion beauty, mysterious religious beauty, vast natural scenery beauty, and the beauty of the hard work and wisdom of the people of all ethnic groups in Qinghai who have created a beautiful home. “Here lies the world-renowned Kekexili, here runs the Tang-Tibetan ancient road that traverses through time and space, here stand the most beautiful peaks of China, here rest the most picturesque lakes of China, here lies the true origin of the three great rivers of China, and here is the last pure land on Earth… This is the vast and rich beauty of Qinghai, which can be described as diverse, abundant, and breathtakingly beautiful.”

Qinghai is rich in cultural diversity and harmony, with both differences in history and geography, as well as imprints of ethnic and religious cultures. Han, Tibetan, Hui, Tu, Sala, and Mongolian ethnic cultures, as well as Tibetan Buddhism, Han Buddhism, Islam, Taoism, Christianity, and other religious cultures, have developed together in harmony. The various ethnic groups in Qinghai have created and inherited cultural forms and carriers with regional and ethnic characteristics through their long-term production and life practices, which have had a profound impact on the social development of Qinghai.

As the mysterious veil of the breathtakingly beautiful Qinghai, with its incredible and awe-inspiring sceneries such as Qinghai Lake, the source of three rivers, Kanbula, Tianjing Qilian, and the hundreds of miles of rapeseed flower sea, is unveiled on the beautiful shores of the Hong Kong River, the colorful ethnic songs and dances of Tibetans, Tujias, and Salas, amongst others, are also being played on the peaceful banks of the Thames River. With the attention on Qinghai increasing worldwide, more and more people in Australia, South Pacific islands, and other parts of the world are turning their eyes towards the beauty of Qinghai.

We invite you to join us on this virtual journey and discover the unique charm of Qinghai, A Pure Tourism Destination.

Qinghai is a breathtakingly beautiful place with rich resources, magnificent mountains and rivers, and diverse cultural heritage. It is home to many ethnic groups who have created a unique and diverse cultural landscape. The sparkling Qinghai Lake, vast grasslands, majestic Qilian Mountains, and picturesque green mountains and blue sea are just some of the many natural wonders that can be found in Qinghai.

Click to view more scenery photos of Qinghai


Folk culture in Qinghai is diverse and colorful, with each ethnic group possessing their unique customs, beliefs, and practices. Some of the notable examples of folk culture in Qinghai include the Tibetan opera, Yangko dance of the Hui people, horse racing of the Mongolian people, and the Nadun Festival of the Tu people. These cultural expressions have been passed down through generations and have become an essential part of the identity of the people of Qinghai, showcasing the richness and diversity of their traditions.

Click to view more folk cultural photos of Qinghai


Beautiful Qinghai on the Silk Road

Qinghai played an important role in the ancient Silk Road as a cultural bridge connecting China with central and western Asia. The Tang-Tibetan ancient road passed through Qinghai, which facilitated the exchange of goods, technologies, and cultures between the East and the West. The region also served as a hub for the spread of Buddhism in China, and many historical sites related to Buddhism can be found in Qinghai. Today, Qinghai is still a vital part of China’s efforts to revive the ancient Silk Road and promote international cooperation and cultural exchange. Please enjoy the unique scenery along the Qinghai Silk Road.

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