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Welcome to the Universiade, Start Your Journey in Sichuan


Chengdu is a city that offers a favorable environment for business, living, and tourism. It combines the vibrancy of urban life with the beauty of natural surroundings. It is a harmonious and livable park city where the grandeur of nature’s landscapes complements the meticulous design of urban parks. Traditional culture and fashionable trends blend seamlessly, creating an enchanting tapestry that spans across time. As one of the first historical and cultural cities, the cultural capital of East Asia, and China’s best tourist city, Chengdu showcases its profound historical and cultural heritage on the world stage.

The opening ceremony of the Chengdu 2023 FISU World University Games (31st Summer Universiade) will be held on July 28, 2023. University athletes from all over the world will be gathering in Chengdu, Sichuan to participate in this charming event. We have carefully prepared materials such as Fantastic Sichuan – A Unique Landscape in China, Wide and Narrow in Sichuan, Explore Sichuan’s Qinglian Town – the Hometown of Li Bai, Hidden, as well as promotional videos such as The Borderless Chengdu, and the Universiade trailer Welcome to the Universiade, and Start Your Journey in Sichuan, to showcase Universiade venues and the cultural charm of Chengdu to the world.

Sichuan awaits your arrival with tranquility and comfort! Let us witness the youthful vitality and athletic charm of the world’s university athletes, appreciate Chengdu’s distinctive traditional arts, savor the delicious and spicy Chengdu cuisine, experience the leisurely and carefree lifestyle of Chengdu, and gain insight into the profound and rich traditional Chinese culture.

Let’s start this virtual journey as we unveil the captivating essence of Sichuan!

Fantastic Sichuan

- A Unique Landscape in China

Have you ever seen the three terrain ladders of China? In the hinterland of southwest China, lies the miraculously magnificent “mountainous region of China,” created by plate collisions 65 million years ago, and the region where thousands of rivers meet and inter-wind, giving birth to Chinese civilization.

Within China’s vast territory of 9.6 million square kilometers, Sichuan is the only province that allows you to travel from west to east across totally different landforms. For example, highland snow mountains, melting glaciers, wetlands, grassland, lacustrine tufa, hilly land and plains. Along your travels to the south, experience the many ancient cultures that Sichuan has to offer!

Sichuan is well-known in China as the “land of abundance” since ancient times as the Dujiangyan Irrigation System has been controlling the waters of the Minjiang River and distributing it to the fertile farmland of the Chengdu plains. Through millions of years of natural evolution, Sichuan has been a natural habitat for the panda, China’s national treasure. Through thousands of years of continuous development, here in Sichuan, the Ancient Shu civilization, with all its glitz and glamor, is becoming more attractive and charming to the world. And through thousands of years of exchanges and integration, local ethnic groups like Tibetan, Qiang and Yi, are showing the world elegant demeanor like shining pearls.

Sichuan has magnificent and changeful prospects due to its rich natural resources like famous mountains and great rivers. Here, you can experience an altitude difference of 7 thousand kilometers and exclaim at all landscapes heartily. Here, you may also take a time-travel tour across the 5 thousand years of Chinese civilization, and be confirmed heartily that it can fully satisfy people’s imagination with its numerous cultural relics.

At the same latitude of 30° north, the Sanxingdui Site, together with the Egyptian pyramids, the Mayan Ruins, and the Babylon Ruins, is dubbed as world miracles of human civilization.

Sichuan, a land of plenty endowed by nature, is a fantastic place of China.

Mount Qingcheng
The First Bend of the Yellow River
Jiuzhaigou Valley
Ruoergai Wetland
Huanglong Scenic Spot
Danba Beauty Valley
Giant Panda
Sanxingdui Site

Wide and Narrow in Sichuan

Anyi, the mascot for Sichuan culture and tourism, narrates the story of Sichuan’s nature, ecology, culture and history in the short video with the theme of “wide and narrow,” guiding the audience to discover Sichuan’s great beauty and cultural connotations.

The Bamboo Sea, Changning, Yibin, Sichuan
Golden Summit, Mount Emei, Sichuan
Xindu Bridge, Ganzi, Sichuan
Minya Konka
In Bamboo, Chongzhou, Chengdu, Sichuan
Litang Horse Racing Festival

Explore Sichuan's Qinglian Town

- the Hometown of Li Bai

Li Bai, a Tang Dynasty poet, is a household name in China as Shakespeare to the UK or Tagore to India. He spent 24 years in his hometown ‒ Qinglian Town in Jiangyou City, Sichuan Province. Li Bai’s poems are a must-read for every Chinese, and his romantic and unrestrained poetic lines have influenced millions of foreign friends. Gareth Bonello, the musician of Wales and a fan of Li Bai, spent three years finishing The Immortal Bard, an album about Li Bai. He is finally here in Qinglian. Strolling through Longxi Garden, Kuangshan Academy, and Taibai Stone Tablets, where Li Bai once lived, he tries to strike a chord with Li Bai’s romanticism.

Li Bai Memorial Hall
Taibai Building
Qinglian International Poetry Town


A western traveler once came to Sichuan’s Mount Emei, a world natural and cultural heritage site, to study martial arts. As he got to know more about this mysterious mountain, he found that everything on the mountain contains deep philosophical meaning, from the grass and trees to the bricks and tiles of the pathways. Even the streams, the tea leaves, the golden summit, and the nearby city of Emeishan all gave him a deeper insight into the culture of the mountain.

Mount Emei

The Borderless Chengdu

In Chengdu, capital city of China’s Sichuan Province, happiness has many faces: the hustle and bustle of city life, the mesmerizing beauty of snow-capped mountains, and the diverse lifestyles of its people. The official promotional video for the Chengdu Universiade captures the vitality of the city brought by the grand event. Welcome to Chengdu in July!

Chengdu City
Night view of Chengdu Tianfu Flyover
Dujiangyan Irrigation System, Chengdu, Sichuan

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