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World Tourism Day 2021: Tourism for Inclusive Growth

World Tourism Day was designated by the World Tourism Organization (UNWTO) in September 1979, with the commemoration to commence in 1980. This date was chosen to coincide with an important milestone in world tourism: the anniversary of the adoption of the UNWTO Statutes on 27 September 1970.

World Tourism Day is commemorated each year on 27 September to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.

Tourism for Inclusive Growth is the theme for World Tourism Day 2021. The day of this year carries with it special significance as the COVID-19 pandemic has been causing the travel and tourism sector to suffer heavily, which is longing for glimpses of hope and light at the end of the tunnel.

China, which successfully applies zero-case community transmission policy and practices, has seen its domestic tourism rebounce robustly to help recover livelihoods and engine inclusive growth. Be it a rural and regional area in the landmass of China, or a popular city/town highlighted on a traveler’s bucket list, they all see tourists happily flow back, with speed unexpected under huge travel demands unleashed.  

By looking at how those places are working their ways from scratch, it’s evident that tourism has unique ability to ensure that nobody is left behind as a place opens up and look to the future.

To commemorate this World Tourism Day, we’d like to take a look back at how China’s tourism have worked out for regional development and poverty alleviation. Plus, rural and regional tourism is always highly attractive to those who are keen to get engaged with local culture and lifestyle, and get refreshed in the nature.

Chinese Story

The following gallery shows the Chinese people’s integration into the rural culture by telling “Chinese Stories”.

Tourism for Poverty Alleviation

China National Tourist Office, Sydney (CNTO) works with WTA and puts up the offering of China’s most successful practice in poverty-alleviation for reference. We welcome friends from Australia and the south-pacific islands to visit China, especially those featured places, and see the truly amazing Chinese rurality with your own eyes.


Video Selection

Enjoy the selected videos of Yunnan, Gansu, Jilin, Fujian, and Jiangxi to appreciate the beautiful scenery and folk custom of China.